Our Mission
We work towards making our nature free from plastic waste by building a community that actively organises plastic clean ups and inspires people and institutions worldwide to take action in a positive and hands-on way. We’re scaling this mission with the Planet Matters app, uniting individuals and companies to make cleaning up nature not just meaningful but rewarding. Planet Matters encourages everyone to rethink the entire plastic cycle: avoid single-use plastics, properly separate waste, and pick up litter in nature when you see it. Together, we can really make a difference. Each helping hand MATTERS.
Our Vision
We believe that everyone can make an impact, and often, all it takes is one small, positive action to get going. Picking up trash isn’t the answer to all environmental problems, of course, but it’s one of the simplest ways to get people from standstill to start—anyone can do it, and it feels incredibly rewarding when a dirty spot in nature becomes clean. We’re driven by a dream to make environmental protection a lifestyle trend transforming how everyday people interact with our planet.
We hope that YOU, the person reading this, will join us in making a positive difference in your own way. Remember: Just start where you are and have fun along the way. Let’s make caring for the environment not just a duty, but an enjoyable part of life.
Our Story
Inspiration
The Planet Matters movement was founded by Felix Krainer in 2022, driven by the staggering amount of plastic pollution he encountered in nature and his resolve to tackle the issue on a global scale.
Our Idea
This vision sparked the creation of a worldwide community dedicated to tackling plastic pollution starting with simple actions like picking up litter while having fun along the way with a fresh approach.
The first steps
We began by showcasing our cleanup efforts on social media, aiming to inspire individuals to take matters into their own hands. Within a few short months, our entertaining videos went viral, rallying litter-pickers and environmental enthusiasts across the globe to join the cause.
Moving forward
With the Planet Matters app, we’re uniting passionate individuals and forward-thinking companies by gamifying the cleanup process and rewarding environmental action. Today, our global community of Planeteers stands united by one shared mission: to take the trash out of nature.
The Faces Behind Our Mission
Felix Krainer
CEO
Valentin Pfaffenwimmer
COO
Jenny Huang
CMO