nature is not a place to visit
it is home
gary snyder

Our Vision

Our ultimate goal is to create a world where massive plastic pollution in nature is a thing of the past. We aim to ensure that everyone is informed, inspired, and empowered to make a difference. By organizing cleanup actions and sharing them on social media, we want to motivate people worldwide to join our mission. Planet Matters encourages everyone to rethink the entire plastic cycle: avoid single-use plastics, properly separate waste, and pick up litter in nature. Cleanups are a powerful way to take an active role in protecting our planet.

We hope that YOU, the person reading this, will join us in making a positive difference in your own way.

Get Involved

Our Mission

Our mission is to work towards making our nature free from plastic waste by building a community that actively organises plastic clean ups and inspires people and institutions worldwide to take action in a positive and hands-on way. We strive to create an active, collaborative, and inspiring worldwide movement that will lead us towards a cleaner, healthier planet. Together, we can really make a difference. Each helping hand MATTERS.

Explore our Projects

Our Story

Inspiration

The Planet Matters movement was founded by Felix Krainer in 2022 inspired by the shocking amount of plastic pollution he witnessed in nature and the strong urge to do something about it on a global scale.

Our Idea

This led to the idea of creating a global community that tackles the massive plastic problem in nature with a unique approach. Our goal is to empower people worldwide to raise their awareness of nature and take responsibility—through actions like actively picking up litter.

The first steps

Planet Matters started as a social media project showcasing our cleanup actions, demonstrating how simple it can be to do something for our planet. The inspiring short videos spread after a few months and reached millions of people around the world.

Moving forward

Today, we’re a passionate team of Planeteers that is rapidly growing worldwide. Together with many like-minded individuals, we are united by a shared mission: to actively free nature from plastic waste.

The Faces Behind Our Mission

Felix Krainer

CEO

Valentin Pfaffenwimmer

COO

Jenny Huang

CMO

Meet some of our Planeteers

As a loving member of the Planet Matters community who’s constantly fighting with plastic pollution, beach cleaning holds a special place in my heart as it symbolizes our commitment to safeguarding the environment we cherish and ensuring a cleaner, healthier planet for future generations, we took the condition in hand as the Planet Matters family and raised the awareness of the youth for a better future.
Alara Borali
Alara BoraliTürkiye
Projects like Planet Matters aim not only to help the environment but also to be fun and provide opportunities for people to connect and develop more ideas for environmental cleanups! I am proud of everyone who wants to be involved and create something great together.
Lena-Rosa Hanauer
Lena-Rosa HanauerAustria
I am a Proud supporter and member of the Planet Matters community which has supported our Plastic pollution fight initiative with equipment, visibility, refreshments and also transport to reach out to beaches of the lake and do the trash cleanups alongside our 300 Volunteers from schools along the beaches of Lake Malawi.
Pike Ng'oma
Pike Ng'omaMalawi
I want to contribute to the movement because the planet needs our help, and there’s nothing more powerful than a community coming together to create positive change.
Sophie Drescher
Sophie DrescherAustria
With a small action, I can contribute to something big.
Valentin Marko
Valentin MarkoAustria
I am an island girl from Bermuda and an ocean advocate. I spend my time connecting with and nurturing Mother Earth. Over the past two years, I have completed 500 clean-ups, demonstrating my unwavering commitment to preserving the environment. I also work with Bermuda's local youth to educate and empower them for a greener tomorrow.
Lilian Ritchie
Lilian RitchieBermuda Islands
Participating in a beach clean-up with Planet Matters feels incredibly fulfilling. It inspires me to join forces with like minded individuals who are passionate about preserving our marine environment. Together, we're making a tangible difference, protecting our beaches, and contributing to a cleaner, healthier planet.
Khalifah Mwarangi
Khalifah MwarangiKenya
I love beach cleaning with Planet Matters in Bali because it's a great way to give back to nature and protect our beautiful beaches. It feels amazing to make a positive impact on the environment and help keep our oceans clean for marine life to thrive. Plus, the sense of community and teamwork during these cleanups is truly special.
Imel Gina
Imel GinaIndonesia
Planet Maters is an incredible organization spreading awareness of global issues through joy rather than fear! It’s a brilliant idea to gather people for events that help the planet in such a positive way. If you haven’t participated in a cleanup with this group of young people, please do. You will love the experience and leave inspired, knowing that creating change simply starts with showing up, and that we can all play our part!
Felicitas Lind
Felicitas LindUSA
Beach cleaning with Planet Matters is special to me because it goes beyond just picking up trash; it’s about coming together as a community with a shared purpose. As a proud member of the Planet Matters community, I’ve joined incredible cleanups from the beaches of Italy and Albania to the parks, lakes, and rivers of Austria.
Gabriel Braini
Gabriel BrainiItaly
As part of the Planet Matters community, I am proud to have been involved from the beginning and to have witnessed how much change one idea can bring by motivating others to join a common cause. We have conducted effective beach cleanups and worked together to combat plastic pollution. Protecting our planet is something I care deeply about.
Eileen Fritsch
Eileen FritschGermany
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